to say that the company had started to apply epoch-making international business strategy.
As we have seen, INI Steel has grown up on the basis of domestic market. Does INI Steel have to continue its growth strategy? By analyzing both local and overseas market, we are going to answer the question and recommend some strategies for the firm’s progress, on a short-term and a long-term basis.
Differentiation, 경쟁사와의 Positioning 차별화
NOKIA
대량생산을 통한 원가 절감
저렴한 가격, 모두가 가질 수 있는 평범한 휴대폰
다른 휴대폰과 가격대비 성능비로경쟁
PRADA폰
기존에 휴대폰이 가지고 있던 이미지 “모든 사람이 가지고 있는 평범한 제품”의 이미지가 아닌 누구나 가
Also they employ natives as C.E.O for friendly
going into the local markets.
② Establishing long-term strategy
The basic strategy of Coca-cola is never seek immediate
gains, only having a patient mind to seek benefits with
long-term. So, having long-termstrategies, they
continuously invest on local markets for making their own
place without any unwelcome attention.
Executive Summary
Currently, Woongjin coway's domestic market share totals up to 50%. Woongjin was able to achieve this market share and revenue through distinguishable commercials, broad distribution structure, relatively cheap rental charges.
Even though Woongjin is having quite a successful time in Korea, they need long-termstrategies to grow more. As part of the long-term plan, we sugg
Executive Summary
Currently, Woongjin coway's domestic market share totals up to 50%. Woongjin was able to achieve this market share and revenue through distinguishable commercials, broad distribution structure, relatively cheap rental charges.
Even though Woongjin is having quite a successful time in Korea, they need long-termstrategies to grow more. As part of the long-term plan, we sugg
strategies allowed GE with continuous growth and rapid development for almost a century since its establishment.
During President Johnson’s retirement in 1981, GE had 250 operation divisions and was the most diversified company in the world, but its market value ranked only around 10th within the US. Also, GE’s long-term strategy and vision was blurred due to excessive diversification, eve
Step 1. Identify the firm's existing vision, mission, objectives, and strategies.
1. Vision and Mission
- 인간의 정신에 영감을 불어넣고 더욱 풍요롭게 한다. 이를 위해 한 분의 고객, 한 잔의 음료, 하나의 이웃에 정성을 다한다.
2. Objectives
① 커피
- 최고 품질의 커피를 위해 항상 노력한다. 윤리적으로 구매한 최
Strengths- S
높은 인지도와 우세한 사업확장 능력(M&A)
Weakness- W
- 고객들에 대한 사이트의 안전성 및 신뢰도 구축
Opportunities- O
B2B사업을 통한 협력관계
강화
SO Strategies
-해외 나라의 튼튼한 내수 기업과 협력을 맺어 새로운 시장 진출에 발판을 마련
WO Strategies
- 소프트웨어 회사들과
What is the Balanced Scorecard?
Perspective
Traditional :
Financial
Complement :
Customer
Internal business process
Learning & Growth
Using the BSC as a Strategic Management System
Short
Term
Action
Short-term
Strategy
Establishment
Competitive
Power
Need
Total
Information
Provide
Long-term
Variation
Prediction
Long
Term
Strategy
Balanced Sco
Ⅰ.Intro
We are interested in local company that has many overseas expansion opportunity rather than already experienced company. Despite small sale of business, it has considerable shipments and high awareness. according to newspaper articles and other media or research result it's product quality is recognized. now, although it is domestic medium enterprises , adequate strategies are applie